Little Red's Big Ideas

Break the Ice with this 5 Minute Marketing Plann - NRPA 2017

As a lunchtime session or kickoff workshop, these slides go along with a Marketing Planning Icebreaker shared at the #nrpaconference

  Download 5 Minute Marketing Icebreaker

NRPA 2016 - Branding and Schmoozing are trending!

I've been attending the NRPA Congress since the mid 90's and I must admit, I am as excited about this conference as I felt at the beginning of my journey into the park and recreation profession.  I began as a brand-builder launching the Benefits are Endless... Campaign with people who have become both professional and personal friends.  This year, the Benefits are Endless... celebrates 20 years of helping tell the park and recreation story through its catch phrases and graphics which have evolved, transformed and elevated the public perception of parks and recreation agencies through the world.  This year at Congress I will be presenting two of my most popular programs in their unabridged versions and with resources included.  I hope you'll stop by and say "Hello!" and sit in on a session or two.  The long versions of both sessions are posted below.  Have a wonderful conference and happy schmoozing!

Download Branding-essentials-attract-profitable-partnerships-1

Download Schmoozapalooza with sources 2013

Wisconsin Recreation and Park Association Workshop Resources

It's an honor to be part of WRPA's 50th Anniversary Conference in the Wisconsin Dells, where, as a Minnesota girl, I spent many a summer vacation.  But, of course, a conference is more than fun and games and I hope to pass along lots of great ideas to those who attend my sessions. Here are the handouts and bonus material I promised my audience.  Enjoy!

Download Branding Essentials Attract Profitable Partnerships

Download Awesome Apps 2015

 

 

How to Recruit, Hire and Train Great Seasonal Staff

This is one of my favorite topics since I work so often with teens and young adults in my personal life.  I live with a teenager and volunteer regularly in his theatre class so I get to see, hear and experience what motivates kids today.  While my son and his peers don't represent all young adults, they continually remind me that what worked to motivate me in the 70's and 80's may or may not work today.  My sessiona at the Nevada Recreation and Park Association Conference was a great conversation.  Here are the slides and additional materials I promised to those who attended.   Download Staff 2013

Here is the Customer Care Assessment I promised to post.  Use it as part of your interview process. Remember... you can't train personality!

Download Customer Care Assessment

Finally, here's a longer version of the handouts.  Let me know if I can help with your upcoming staff training.  Either live or via webinar an outside trainer can make a real difference in how your staff hears the message. 

Download Hire, Train, Keep Staff

Leave a comment to let me know your were here! Don't be a lurker :)

Nevada Recreation and Park Society Conference Presentatations

Thanks to everyone at the NRPS Conference who welcomed me with open arms and enthusiasm.  My keynote presentation on Branding is one of my very favorite and I'm happy to post the slides for that session as well as the other two workshops presented on this beautiful Tax Day. 

Download BrandingAttractionNPRS

The following handout is from my Awesome Apps and Cool Tech Tools Session

Download Awesome Apps Marketng 2014

They're Saying What about WHO? Customer Feedback in the Digital Age

The California Parks and Recreation Conference has been a part of my speaking schedule for 20 years. This year's conference is bitter sweet as we bid Jane Adams, Executive Director a fond farewell as she rides off into the sunset -- literally.  Jane has been a friend, champion and Jodi-Supporter for two decades (not always as an easy task) and has been at the core of much of my work as a park and recreation marketer.  

This year I presented workshop that could not have been imagined when I began with CPRS in 1994.  As I look at both Marketing and Customer Engagment in the digital age it is clear that tools have changed.  During my session I reference many website and articles which can be accessed below.  I also am posting a document which will serve as a post-workshop handout.  I look forward to reading your comments to see how you are using these new tools to stay on top and on trend of customer needs.

Survey: 90% of Customer Buying Decisions are Influenced by Online Reviews

Three Apps to Help You Write a Marketing Plan

Millennials Social Media Posts Influence Peers to buy new Products

4 Steps to Building an Engaging Presense on Social Media

12 Places You Should be Collecting Online Reviews

14 Customer Feedback Tools

How to Use the New Facebook Insights

Scmoozapalooza Online and Off - NRPA Congress Handout

The power of positive linking is in your hands when you have the tools, training and confidence to make contacts and connections that really count.  Use these handouts to follow-along or review ideas from this year's session.

Download Schmoozapalooza online and off 2013

Branding Essentials to Attract Profitable Partnerships - NRPA Congress 2013 Handouts

 Whether you are seeking additional financial, political or volunteer support – the path to success is paved with partnerships!  But, your brand and public image determine who or what organizations perceive themselves as your ‘brand- match.”   In this fast paced session you’ll evaluate your current brand using a variety of perspectives.  Trough a step-by-step process you’ll develop a Partnership Plan sure you to help you broaden your reach and resources. 

Download Branding Essentials Attract Profitable Partnerships  

Innovation Renovation Series - Southern Illinois Park and Recreation Handouts

Get ready for a rollicking ride through the most Awesome Apps and Cool Tech tools, Southern Illinois! Here are the handouts to help you hang on and blast off to your favorite sites and links.  Please comment below to let me know that you have accessed the handouts.  Thanks and happy hunting.

Download SIPRA Agenda Awesome Apps

Schmoozapalooza! - CA Society of Respiratory Care

It is an honor to speak for dedicated health care professionals, and the Caifornia Society for Respitory Care helped me breathe easy all through my presentation.  My session called, Schmoozapalooza, was a fun way to get everyone working the room and took the fear out of talking to strangers.  

Here are the handouts and additional resources I promised to share with my audience during my keynote session.  Feel free to downlaod and share with others in your organization.  I look forward to seeing you again at another educational event.

Download Schmoozapalooza with sources 2013