Little Red's Big Ideas

Break the Ice with this 5 Minute Marketing Plann - NRPA 2017

As a lunchtime session or kickoff workshop, these slides go along with a Marketing Planning Icebreaker shared at the #nrpaconference

  Download 5 Minute Marketing Icebreaker

Awesome Apps Presentation for NRPA 2017

Since 1994 I've been honored to be part of the National Recreation and Park Association's Annual Congress.  So many wonderful times and, I'm sure 2017 will be dazzling!  The file below is my presentation from this year's MarCom Boot Camp (That's Marketing Communications for those without a jargon dictionary).  Thrilled to be joining a fine group of trainers for this full-day Pre-Conference Workshop.

 

Download Awesome-apps-marketng-2017 NRPA

The Best Deail in Parks and Recreation Education returns! But it's time to sign up

The 2017 Park and Recreation Monthly Webinar Series kicks off in a few days --  Wednesday, February 8 and next Thursday, February 16.  According to our records you have not yet signed up for the 2017 series.  We'd hate to have you miss out on this monthly education program -- not to mention the CEUs. 

 

Here is a link to register Skills Development Webinar Series, brought to you by the Illinois Park & Recreation Association.

 

Take a look at what's in store for the coming year...

FEBRUARY- The Many Faces of Diversity February 8, 10:15 am CST & February 16, 12 Noon CST

MARCH- Master Plan for Accreditation Success March 8, 10:15 am CST & March 16, 12 Noon CST

APRIL-Leadership and Organizational Behavior  April 12, 10:15 am CST& April 20, 12 Noon CST

MAY- Alternative Funding and Partnership-Dollars That Make Sense May 10,10:15 am CST & May 18, 12 Noon CST

JUNE-Effective Workplace Communication June 14,10:15 am CST & June 15, 12 Noon CST

JULY- Social Media Across the Generations-Facebook, Instagram, Snapchat, and More July,12:15 am CST & July 20, 12 Noon CST

AUGUST- Survey Says: Writing Questionnaires and Avoiding Common Pitfalls August 9,10:15 am CST & August 17 12 Noon CST

SEPTEMBER- Making Your Special Events Extra Special September 13,10:15 am CST& September 21, 12 Noon CST

OCTOBER-Improving Morale In Good Times and Bad  October 11,10:15 am CST& October 19, 12 Noon CST

NOVEMBER- Emotional Intelligence In The Workplace November 8,10:15 am CST& November 16, 12 Noon CST

DECEMBER- Give The Gift of Great Customer Service  December 13, 10:15 am CST& December 21, 12 Noon CST

NRPA 2016 - Branding and Schmoozing are trending!

I've been attending the NRPA Congress since the mid 90's and I must admit, I am as excited about this conference as I felt at the beginning of my journey into the park and recreation profession.  I began as a brand-builder launching the Benefits are Endless... Campaign with people who have become both professional and personal friends.  This year, the Benefits are Endless... celebrates 20 years of helping tell the park and recreation story through its catch phrases and graphics which have evolved, transformed and elevated the public perception of parks and recreation agencies through the world.  This year at Congress I will be presenting two of my most popular programs in their unabridged versions and with resources included.  I hope you'll stop by and say "Hello!" and sit in on a session or two.  The long versions of both sessions are posted below.  Have a wonderful conference and happy schmoozing!

Download Branding-essentials-attract-profitable-partnerships-1

Download Schmoozapalooza with sources 2013

Wyoming Recreation and Parks Association - Sponsorship Workshop Resources

Cheyenne Wyoming, here I come!  This "playground of the west" is hosting its conference and I am lucky enough to be part of the fun. Here are the extended slides and handouts from the 5 Minute Sponsorship session.  

Download 5 MInute Sponsorship

Download Five Minute Sponsorship 2016

Here are the slides and Awesome Apps Cheat Sheet.  Happy hunting.

Download Awesome Apps Marketng 2016

Download Awesome Apps 2016

Wisconsin Recreation and Park Association Workshop Resources

It's an honor to be part of WRPA's 50th Anniversary Conference in the Wisconsin Dells, where, as a Minnesota girl, I spent many a summer vacation.  But, of course, a conference is more than fun and games and I hope to pass along lots of great ideas to those who attend my sessions. Here are the handouts and bonus material I promised my audience.  Enjoy!

Download Branding Essentials Attract Profitable Partnerships

Download Awesome Apps 2015

 

 

They're Saying What about WHO? Customer Feedback in the Digital Age

The California Parks and Recreation Conference has been a part of my speaking schedule for 20 years. This year's conference is bitter sweet as we bid Jane Adams, Executive Director a fond farewell as she rides off into the sunset -- literally.  Jane has been a friend, champion and Jodi-Supporter for two decades (not always as an easy task) and has been at the core of much of my work as a park and recreation marketer.  

This year I presented workshop that could not have been imagined when I began with CPRS in 1994.  As I look at both Marketing and Customer Engagment in the digital age it is clear that tools have changed.  During my session I reference many website and articles which can be accessed below.  I also am posting a document which will serve as a post-workshop handout.  I look forward to reading your comments to see how you are using these new tools to stay on top and on trend of customer needs.

Survey: 90% of Customer Buying Decisions are Influenced by Online Reviews

Three Apps to Help You Write a Marketing Plan

Millennials Social Media Posts Influence Peers to buy new Products

4 Steps to Building an Engaging Presense on Social Media

12 Places You Should be Collecting Online Reviews

14 Customer Feedback Tools

How to Use the New Facebook Insights

Scmoozapalooza Online and Off - NRPA Congress Handout

The power of positive linking is in your hands when you have the tools, training and confidence to make contacts and connections that really count.  Use these handouts to follow-along or review ideas from this year's session.

Download Schmoozapalooza online and off 2013

Branding Essentials to Attract Profitable Partnerships - NRPA Congress 2013 Handouts

 Whether you are seeking additional financial, political or volunteer support – the path to success is paved with partnerships!  But, your brand and public image determine who or what organizations perceive themselves as your ‘brand- match.”   In this fast paced session you’ll evaluate your current brand using a variety of perspectives.  Trough a step-by-step process you’ll develop a Partnership Plan sure you to help you broaden your reach and resources. 

Download Branding Essentials Attract Profitable Partnerships  

Innovation Renovation Series - Southern Illinois Park and Recreation Handouts

Get ready for a rollicking ride through the most Awesome Apps and Cool Tech tools, Southern Illinois! Here are the handouts to help you hang on and blast off to your favorite sites and links.  Please comment below to let me know that you have accessed the handouts.  Thanks and happy hunting.

Download SIPRA Agenda Awesome Apps