Thanks to the generoristy of my friend and parks and recreation marketing magician, Tustin Larson, I'm thrilled to post one of the finest parks and recreation marketing plans I've come across in my 20 years working with the profession.
While your community might be quite different than, La Quinta, a desert town near Palm Springs, California; I encourage you to review the plan for its format, media choices and quality. As always if your agency needs assistance with a branding or marketing plan -- please call me at 760.809.3231.
If you do download the plan, Tustin asks that you let us know by leaving a comment. THANKS.