As summer comes to an end this is a great time to put together a press release with the facts and figures regarding your summer programs.
- How many kids did you serve?
- How many children attended camp? Is that more or less than last summer?
- What was the most popular activity with kids this summer?
- How many meals did you serve to low income kids?
- How many swim lessons were taught.
- How many smore's did you make?
This type of wrap-up story is a perfect solution for media to cover end-of-summer transitions. End of summer stories are the perfect complement to back-to-school stories.
Here's an examples of this type of story in New Bedford, Connecticut. Local news source, Southcoast Today reports: "Play in the Park" Program keeps kids healthy, happy and entertained"
What I love about this story is that it leads with the way that grandparents visit the park to watch their grandchildren play in a safe and healthy environment as this quote demonstrates.
"'We love to see the children playing outside,' said Maria, pointing out her 90-year-old mother who walked over to watch her great grandchildren have fun."
Check out the rest of the story here and let me know if you plan to submit something similar to your local media.
http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20120807/EDU/208070308/1018/OPINION
