Marketing expenditures are in a state of flux as illustrated by this chart which shows direct marketing leading the pack of media options. Whether you are a park district, department, camp or other organization -- you are, no doubt, using direct marketinglike never before. In the "olden days" of marketing before Twitter, texting, apps and wikis -- direct marketing was often synonymous with direct mail. Today, however, direct marketing refers to an every expanding explosion of media options and applications.
I came across an interesting offer for a FREE "whitepaper"(sure, you have to fill-in some quick contact info) that does a good job exploring where direct marketing is headed in 2010 and beyond. It explains how new technologies and changing consumer preferences are impacting options and opportunities to reach your customers. Download the paper to learn how you can leverage new trends to access the customers you want, gain more visibility, grow market share and boost ROI. Some of the methods explored are:
- Mobile Marketing
- Social Media Integration
- Personalized and Tailored Marketing
- Marketing Automation
- Integrated and Targeted Direct Mail
"5 Direct Marketing Trends to Watch," now.
