Little Red's Big Ideas

Great Rivers ACA is Great Group - Keynote Recap

Today's keynote session at the Great Rivers American Camp Association Fall Conference focused on the idea that marketing truly is part of everyone's job no matter what one's professional strengths or weaknesses.  While I tend to be high energy and mildly addicted to strangers, I rely on others to tackle the marketing details, timelines and administration.  As promised during my workshop I'm posting the PowerPoint slides for attendees to download or share with others in their organization.  Feel free to use them to guide a conversation with staff, board members or volunteers who can, certainly, become part of your marketing team.  Better yet, I'd love to help your camp or organization develop a "whole team" marketing approach.  Contact me to brainstorm ways I can help jumpstart this process.

Download Economy Stinks Keynote

Millenial Moms Devoted to Technology

As more and more Millennials become parents it will become increasingly difficult for camps and other youth-oriented organizations to ban or limit the use of cell phones and other wireless communication devices. 

 

Social Media Today reports on a new whitepaper by Mr. Youth, Millennial Moms, (those born after 1977) are quickly surpassing college students to become the most dependent users of the on-line and wireless communication tools. 

 

The report documents this segment of the population's ability to multi-task, utilize multiple devices and over share on popular social networks. Another interesting point is that this generation utilizes communities, or even creates communities when they are dealing with important life changes.

 

The blogosphere is exploding with "Mommy Bloggers," who cover everything from child-rearing and household finance to summer camps and youth sports.

These moms are young, digital natives who may feel entitled to a different type of connectivity than their Gen X predecessors before.  Further, they will respond, expect and, even welcome marketing messages delivered to them via social networking and wireless applications. 

 

How ready are you to speak their language?  Let me know your thoughts by commenting below.

Wisconsin Parks and Recreation Conference - Workshop Extras - Go Blog Wild!

During the WPRA 2009 Conference at the incredible Wisconsin Dells I presented a way to brief session called, "Save a Forest, Sprout a Blog" which introduced an enthusiastic group of park and recreation professionals to the wonderful world of web logs.  As promised during the session, I'm happy to share a few resources mentioned during the workshop.

The first is a link to a YouTube Video from "In Plain English" which VERY simply defines the what, why and how of blogging.

http://www.youtube.com/watch?v=NN2I1pWXjXI

The link below will take you to the entire PowerPoint presentation. It's almost as good as being there -- I said almost...

Download Blog Wild 

If you attended the session -- please leave a comment below to tell me what you thought.  If you didn't attend but need help getting on the blog bandwagon -- let me know by posting a comment here.