Little Red's Big Ideas

Workshop Bonus - American Camp Association New England

The document below is the expanded version of the handout used to inspire and motivate the wonderful camp directors, managers and supervisors who joined me at the American Camp Association's Fall Workshops in Massachusetts and Maine.  Wouldn't you love to bring a workshop like this to your camp or region?  I'd sure love to talk to you about it.  Shoot me an email and we can start brainstorming! jodi@advisorsmarketing.com or call me at 760.809.3231.

Download 50 Essentials Camps Plus Critique 2009 - Expanded

Email Subject Lines - What works?

I found myself opening some email ads today from some of my favorite retailers -- Costco, Kohls, Ulta and asked myself, "Self, what does these marketers do or say that compels me to click and read?"  In some cases it's the offer, I realized.  In other cases (like Costco) I'm a raving fan so I will read almost anything they send.  But in other cases -- they are just darn good subject lines.

After wasting a few more minutes looking at all the bargains I couldn't afford -- I decided to do a little research to find out what experts really know about what works and what doesn't when it comes to good email subject lines.  While there are certainly some best practices, it seems that the most consistent advice is this: Simple Sells! 

Using templates from Pinpointe Email Marketing Blog I've edited 10 subject lines that may offer some of the best chances of getting emails opened by your recipients.  I've inserted sample agencies/programs/teaser copy.  Edit to suit your needs.  As always, I encourage you to share your ideas by commenting at the end of the article.

Email Subjects with Best Open Rates

[Westerville Parks and Recreation] Monthly Newsletter

[Westerville Soccer News] - November 2009: “Fields to Close/Girls Beat Boys/Injury Update”

[Winter Fitness Webinar]: 15 Tips to Reduce Holiday Weight Gain

[Coaches] Webinar: Vice Lombardi's Secrets to Success - Join Us Feb 15

[Coaches] Clinic - Webinar Slides Available

This Week’s Activities/Phone Call/Meeting (Personalized note from coach, instructor, coordinator, director, etc.)

Jodi - 8 Customer Service Tips that Work

Exciting Update from [The Teen Scene] - Westerville's Parent Free Zone

Reminder: [Bike Trail] Survey- Your Input Required

Invitation - Breakfast on [Childhood Obesity is Killing our Kids]

"The Economy Stinks, Your Marketing Shouldn't" Workshop Recap

Last Friday morning at the National Recreation and Park Association's Annual Congress in Salt Lake City, I presented one of my signature programs to more than 100 early risers. I promised these park and recreation professionals a non-stop whirlwind of ideas which I'm happy to share as a Word Document with my blog readers. 

Download the handouts from this session below.  But, if you want to feel the whirl of the wind -- you'll have to attend an upcoming live workshop.  If you'd like to learn how to bring the red-headed whirlwind to your community or conference shoot me an email and I'll make it happen (no matter how stinky your economy or budget.)

Download Economy Stinks - 101 Ways

NRPA Creative Critique Workshop Recap

For the first time at a National Recreation and Park Association (NRPA) Congress, I presented one of my most popular workshops "The Professional Creative Critique." This unique session encourages attendees to bring in their flyers, brochures, ads and other print promotional pieces to be reviewed, critiqued and evaluated.  Peer-to-peer feedback as well as evaluation by actual customers make this a truly practical event.

The following handouts offer the overview of the session, however they will never replace the live experience. 

Download Creative Critique

Shameless Self Promotion -- If you'd like to experience this or any of my sessions for yourself, why not pass my name along to your state conference committee OR better yet -- if you are serving on your state conference committee or want to bring a stand-alone educational workshop to your region -- contact me and I'll be happy to work out all the details.

NRPA Workshop Recap - Make Me an Offer I Can't Refuse

Today the NRPA Congress opened in Salt Lake City.  Although attendance overall is down about 30 percent, my session, Make Me an Offer I Can"t Refuse was filled to the rafter with more than 200 people looking for ideas to motivate today's customer with compelling marketing offers.  Not only was there lots of laughter, we also shared some "motivation memories" which enabled attendees to tap into their own behavior. 

Whether you were at the session or not, I'm happy to share the handouts from this session as well as a white-paper with dozens of specific techniques to create marketing offers sure to increase response, action and participation for their parks and programs

Download Make Me an Offer Short

Download Make Me an Offer with Definitions

The PowerPoint Presentation shown during the workshop is below:

Download Make Me an Offer I Can’t Refuse P&R

I hope you'll not only download and review the handouts -- but put the ideas to work for you.  Although there are more than 50 ideas included, it only takes ones to inspire action.  Comment below to share other ideas that have (or haven't) worked for you.

Expedia Launches Web Site for National Park Trips - ABC News

Expedia Launches Web Site for National Park Trips - ABC News

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