In an earlier post I shared information from C & R Research, one of the nation's foremost authorities on youth attitudes, trends, preferences and interests. They use an on-line panel of more than 10,000 children, teens and tweens to gather statistical and quantitative information which is used by all sorts of companies and organizations to better reach young consumers. After spending some time on their website I found all sorts of great information, white papers and on-line magazines that I wanted to pass along to you. While they offer extensive custom research options, the price tag might be a bit steep (starts at about $5000. A full year subscription to their YouthBeat panel syndicated research is about $20,000). I have no doubt that for a multi-million dollar consumer products company, this is a great investment. But for those of you who operate on a half of a shoestring budget I'm happy to tell you that C & R does have an fantastic on-line magazine which highlights key research findings. And it's absolutely FREE. Here's the link to KidsBeat Magazine. Enjoy and and let me know what you think...