As the festival season fast approaches I thought I'd share some of the latest innovations from the world of large format signs, banners and inflatable displays. For those involved with special events (and who in parks and recreation isn't?) such as tournaments, concerts, fairs, parades, picnics and other community celebraions -- there are many reasons to explore these unique ways to build brand and event awareness:
- Size Matters -- These days it's difficult to break through the promotional clutter and get your
message noticed. But, even the most jaded consumer admits it's hard to miss flying inflatables and great big graphics such as hot-air balloons, sky dancers or giant product replicas.
- Geographic Control -- By strategically placing, parking or driving your message through your community you can create awareness in specifically targeted neighborhoods or communities. For instantce, park an inflatable "curbie" vehicle billboard, like the one at the left, with the message "Great Summer Jobs at www.yourtown.com" in the high-school or college parking lot as a way to recruit summer staff. These rolling billboards also make great parade floats.
- You already have the traffic -- You have activities, events and programs which draw large numbers of people. Use display advertising and unique signage to cross promote programs to customers, participants, spectators and staff.
Signage has come a long way -- No longer are you bound by basic banners or standard signage. Human sign holders, inflatables and mascots are all part of the outdoor and display advertising mix. Check out abovealladvertising.com to learn more about dozens of amazing display options beyond your wildest imagination.
- Media Magnets - Especially on slow news weekends it's not unusual for television camera crews to hit the streets in search of visual feature stories. All the press releases in the world are easily and literally dwarfed by a well-placed giant inflatable promoting your event.
- Display advertiising takes many forms -- Here are the ten most common for you to explore:
- Giant Inflatable Replicas
- Indoor & Outdoor Signage
- Giant Portable Billboards
- Inflatable Costumes
- Cold & Hot Air Shapes
- Helium Filled Spheres / Balls,
- Giant Inflatable Arches
- Traditional nylon/fabic banners
- SkyDancers / Air Puppets
- Blimps
- Building Sized Replicas
- Can meet any objective - Today, signage can be used indoor and out to attract attention, drive traffic, motivate attendance, announce special dates or shine the spotligh (literally) on facilities. displays can be interactive or traditionalome in all shapes, sizes and
- Great Return on Investment - One high-quality display, banner or inflatable can be used over and over again at trade shows, on street corners, at special events and on-site at your locations or partner facilities.
- Low or no mInimums fit any size budget or organization - Advances in digital printing allow those with the tiny budgets to take advantage of gigantic display options. Sure, larger quantities can help lower the cost per item, but now, it's affordable to test effectiveness and response of large format displays.
- Higher quality, lower prices, new options - Inflatables, like this brand new product called an Aire Vue can work anywhere. This patented product is designed for display on
top of a car, in front of stores or shopping centers, at concerts, and even on the water.
So don't blow your chance to make a big statement this spring and summer. Contact Andy (your promo-go-to-guy) learn more about any of the items mentioned or pictured or for an immediate price quote.