I love words! I am fascinated by the idea that, in English, there are 26 little letters that make up our entire language which fills real-world and virtual libraries with millions of books. As I read and review marketing materials there are words that show up again and again and again. Some of these repeat because the are powerful and grab attention (free, now, yes, etc).
While many weary words are overused because of time constraints, inexperience or creative blocks. But, even that 30 year-old program description can become more captivating with the help of a good old-fashioned (or online) thesaurus. And, since I know you are overworked, busy and short-staffed -- I'm offering you, my readers, a very special service...
Each week I’ll choose one word commonly used (and overused) to promote your programs, products and events. I’ll offer you a mega-list of new and improved words to help you write copy that captivates your audiences and breaks through the clutter of mediocre marketing. And speaking of new and improved the first word is…
IMPROVE – meaning “to better, alter, increase, advance or appreciate
puff*
Antonyms (The opposite of improve):
So, what word do you feel like you have used to death? Let me know by clicking on COMMENT below and I'll try put it through the re-write ringer in an upcoming post.
