This year at the American Camp Association's Annual Conference in Nashville, Tennessee -- I presented 
two brand new sessions. The first, based on my book, "101 Marketing Essentials Every Camp Needs to Know" is a great introduction and review into the world of strategic marketing. After reviewing the handouts, you can order the book from the ACA Bookstore.
Download 50_essentials_camp_aca2008.doc
The second workshop explores Customer Development: Before, After and During Camps. Use these handouts as a great guide to building a year-round marketing plan for your camps and facilities. Download customer_care_before_during_after_camp08.doc
As always, I encourage you to post your COMMENTS below or contact me to find out how I can help you fill up your cabins, recruit great staff and keep your customers for life! My on-site workshops are the 
best investment you'll ever make into the future of your camps and organzation.
Ask me about my
