Generational Marketing is one hot topic. It seems everyone is trying to figure out how to best promote their services. products, programs and events to consumers of every age and every stage of life.
My recent work with the Illinois Special Event Network inspired me to develop a new program that goes beyond my original workshop, "Talkin' 'Bout My Generation" Download talkin_bout_my_generation_2007.doc.
This new workshop, based on the work of Baby Boomer advertising expert, David B. Wolfe, takes a look at the changing brain of the aging boomer as well as the pre-and post boomer consumers.
Download five_minute_marketing4generations.doc
While each generation has distinct experiences, values and beliefs; some things will never change.
People buy things because they seek pleasure and want to avoid pain.
All people -- of every generation -- want to be understood.
And don't forget the simplest of all marketing truths... the only thing better than getting great value at a great price is getting something for FREE.