Are you taking advantage of your on-site summer marketing opportunities? For example, if you host high-traffic festivals, events, concerts and tournaments you likely allow sponsors to set up table-top displays or booths to promote their product, brand or services. You may even allow on-site sales or consultation. If you are not positioning yourself as a sponsor of your own event then you are missing a key (and no-cost) marketing opportunity.
- Even the most primitive table top "trade show" display staffed with fun-loving, enthusiastic volunteers or professionals can shine light on upcoming events, future programs and general brand awareness.
- Often, your attendees don't even realize WHO is responsible for the event they are attending.
- Trade show booths are a great place to conduct a brief survey, too!
- When using giveaways tie your promotion into the event, theme or target audience. In the summer, hand-held fansare a favorite especially with these summer sale prices. (REGUEST a FLYER/sample or place an order by emailing ANDY@advisorsmarketing.com. The front of the fan can be your festival logo and the back can be the schedule of events OR list future events. Always include a web address for more information.
Whether you display your services along-side vendor booths -- or set-up an area dedicated to promoting yourself and your programs -- as the HOST SPONSOR, don't miss the chance to take credit for the many benefits of community events.
And to help get you started OR improve current "trade show effectiveness" I'm happy to pass along this link to get a FREE 76-page guide from Skyline Displays called Creating Effective Trade Show Promotions. It it, you'll be guided through the entire trade show process from setting goals to execution to measuring results. This is the one indispensable tool you need to get the crowds into your booth.
Recent Comments