New Fitness Franchise Merges Personal Training and Affordability

Be on the lookout for another fitness franchise (think Curves, Fitness Together, Anytime Fitness) popping up in your community as Fitness Franchisor EduFit Expands Nationally.   Edufit, which now has locations in Arizona, merges the benefits of having one-on-one personal training with the affordability of group prices. The idea, which could be easily adapted to community recreation and fitness center, seems to combine the best of both worlds -- especially when looking to attract those a bit intimidated by new-fangled fitness equipment, regimes and jargon.

As you read Edufit's press release, which follows, ask yourself how this hybrid might be applied to your programming. Why not explore the idea of Group Personal Fitness classes? An oxymoron -- maybe.  But it certainly is worth exploring.

A press release posted by EduFit on PRNewswire on March 3 follows

SCOTTSDALE, Ariz., March 3 /PRNewswire/ -- Tighter budgets and hectic schedules are prompting consumers to find an alternative fitness program, which is creating tremendous demand for Arizona-based, EduFit. The franchised fitness concept that provides affordable, convenient, appointment-based personal training services is increasing its presence in a big way - expanding nationwide with a goal of 200 personal training studios in five years.

EduFit's unique business model puts it at the cutting edge of the fitness industry. The EduFit Personal Training Studios model differs from circuit or group training concepts, because EduFit certified personal trainers provide customized training for up to five clients during workout sessions as opposed to traditional one-on-one personal training. Each client's training is customized to address his or her particular fitness goals.

EduFit's model allows clients to benefit from more affordable and flexible fitness options while studio owners maximize client volume, retention rates and potential revenue. EduFit's per-session pricing eliminates monthly fees and long-term contracts.

"Many people can't afford one-on-one personal training," said Alan Katz, EduFit founder and president. "Oftentimes, we are a fraction of what you would pay for one-on-one training."

Founded in 1998, EduFit launched its franchising program in spring 2009 and has three locations in Arizona - two in Scottsdale and one in Phoenix. Katz expects to have 25 studios open or in development by the end of 2010 with 200 locations nationwide within five years.

"EduFit is a great business investment," said Katz. "There are less moving parts, fewer trainers to manage and potentially more dollars created per hour with one trainer than you would get with traditional one-on-one training."

As a proven business model with more than a decade of experience, EduFit offers a competitive industry advantage to both its franchisees and clients.

"People think they can buy used equipment and open a studio on their own, but many fail because they haven't endured all the potholes that we have endured and learned from to become successful," Katz said. "We've created value in an EduFit franchise by providing a turnkey business model. There's no reason to go out and re-create the wheel. It's already here. Everything has been done for both our franchisees and clients to succeed."

Visit www.edufit.com or call 602.770.7050 for more information about EduFit and franchise opportunities.

Source: EduFit

Web Site: http://www.edufit.com/

Comments

[Medical Advice]

Everybody wants perfect body but also considering their budget.

[arizona personal trainer]

The concept of the franchised fitness in Arizona is really good and affordable!!Surely,the people will really enjoy this fitness program,especially those who have lesser budget!!

[Enjoy_Retire_DD]

Affordability is the key, especially in today's environment. Flexibility with some personal service are good foundation for a potential success. Good luck.