Today the NRPA Congress opened in Salt Lake City. Although attendance overall is down about 30 percent, my session, Make Me an Offer I Can"t Refuse was filled to the rafter with more than 200 people looking for ideas to motivate today's customer with compelling marketing offers. Not only was there lots of laughter, we also shared some "motivation memories" which enabled attendees to tap into their own behavior.
Whether you were at the session or not, I'm happy to share the handouts from this session as well as a white-paper with dozens of specific techniques to create marketing offers sure to increase response, action and participation for their parks and programs
Download Make Me an Offer Short
Download Make Me an Offer with Definitions
The PowerPoint Presentation shown during the workshop is below:
Download Make Me an Offer I Can’t Refuse P&R
I hope you'll not only download and review the handouts -- but put the ideas to work for you. Although there are more than 50 ideas included, it only takes ones to inspire action. Comment below to share other ideas that have (or haven't) worked for you.


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