Typically a time to weigh the merits of pens vs. pencils, markers vs. crayons and which after-school program to choose; this year's back-to-school marketing is dripping with a different type of message -- FEAR. Today's AdAge.com features an article: "Swine Flu Fear puts Disinfectant Brands on School Supply List."
So what does this have to do with you? A couple of things -- as you already know, what trends in schools often translates to changes in after-school and recreation programs. Summer camps already know the impact of the real threat of swine flu -- as both a medical and economic malady. "Where kids gather, the flu is sure to spread," the media seems to warn. So, as children, students and athletes return to your programs and head back indoors this fall, consider these three ideas: