I recently got a call from someone who had heard me speak at a Camp Conference asking if I had any last minute suggestions to help boost enrollment this summer. After doing a bit of brainstorming related to offering premiums for referrals, attractive discounts for siblings or signing children up for additional weeks of camp, I happened to ask,"Are your camps listed on the popular Camp Directories?" I was surprised that this savvy camp director was unaware of these types of directories and was enthusiastic about their existence.
Often, similar to telephone directories, these on-line directories offer free basic listings. Of course, they also offer many fee based enhanced listings and advertising opportunities. Post a basic listing at the very least and explore paid listing options with a knowledgeable marketing expert. Here are the ones that ranked highest when I did a Google search for Summer Camps. I couldn't help but noticed how very few public and non profit camps are listed on these sites. I'm sure you're welcome. But, these directories can't list you if they don't know you exist. Make yourself known by investing 30 - 60 minutes of your time and listing your camps on these sites:
http://www.summer-daycamps.com
And, if you have an opinion about any of these sites or have others to add, please leave a comment below!
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