For years I've been warning you that the boomers are taking over and now, it's certain. In an article posted this week on the AdAge.com, even FaceBook, the original on-line haven for college students and young adults is being overrun by old people (like me and my mom)!
Here's an excerpt from the article, written by Michael Learmonth, which focuses on the incredible opportunities of using social media to reach ALL generations -- not just teens and young adults.
"Social networking is no longer a youth phenomenon. As Facebook marches toward 52 million U.S. users (170 million worldwide), the site is beginning to look like, well, America. Which is to say, it looks a lot older. As of January, more than 50% of Facebook users and 44% of MySpace users in the U.S. were over 35 years old, according to ComScore estimates. The single biggest age demographic in the U.S. on both Facebook and MySpace is now between 35 and 44. Indeed, Facebook says its fastest-growing demo is 55-plus."
And don't worry (yet!) Facebook is still a viable medium for reaching college students, young adults and teens, says the article. In other words, we grown-ups haven't sucked the fun out of it for our kids (yet.) The article continues:
With the cool kids
So far, Facebook's aging demos haven't turned off the college set: It's the most popular website on campus above Google and Yahoo, according to an Anderson Analytics poll of college students last fall. MySpace has taken a bit of a tumble in the eyes of college students, falling to No. 4 this year from No. 2 last year school year and No. 1 during the 2006-2007 school year.
Are you finding this trend to be true in your life? Post a comment!