While killing time -- 5 hours to be inexact -- in the Houston Airport, I caught up on one of my favorite websites and blogs, written by marketing guru and author, Seth Godin, posted this "you can't make this stuff up" photo illustrating how blatant Customer Disservice has become in our society. As a marketing and customer service speaker I jokingly remind my audiences that customer service, as a whole is pretty darn mediocre -- at best. As consumers, most of our expectations are pretty darn low. With that customer service bar set so low, almost anyone with pre-school manners and the ability to eek out a smile once in a while should be able to reach or surpass expectations.
The good news is, that I, and my fellow customer service trainers, are busier than ever. I'm very proud to say that my clients -- who are almost exclusively public and youth serving agencies -- really care about their customers. As a whole these agencies are passionate about the benefits they deliver to their customers -- from tiny toddler to aging senior citizen. So Seth, I'm proud to join you on this mission to help consumers, everywhere, experience a wee bit of courtesy as we spend, shop and buy.