Great promotions are memorable because they evoke emotional reactions and engage your senses. During a two day marketing and sponsorship workshop hosted by the Alabama Recreation and Park Association, Tonia Whatley, the organization's President gave each participant a variety of promotional items. At one point she handed each of use a little plastic baseball and declared, "This is the best lip balm you'll ever use." Lip balm in a baseball is a very clever promotional tool, especially given that Tonia's job is to promote sports tourism for the Birmingham Convention and Visitor's Bureau. But what really makes this item so powerful, is its multi-sensory impact. Imprinted with the BCVB website, it is it visually memorable (it also comes in tennis, soccer, golf and other balls, too). In addition, but the balm also smelled minty-fresh and tasted yummy (not that I made a meal out of it, but let's face it, lots of lip balm tastes downright yucky.) The ointment also tickled my sense of touch and felt smooth and creamy on my travel-tired lips. And finally, you should have heard the oohs and aahs as each of us opened our unique gift. Now that's what I call a promotional homerun!